BSPR developed a traditional media campaign for LSE’s Elder Abuse Awareness campaign. There are about 33,000 seniors being abused each year in Maine. This campaign raised awareness of the problem and gave victims a place to find help.
HHC is a federally qualified health center that serves five rural Maine towns. BSPR developed a marketing communications plan that included increasing awareness, creating an updated look of all collateral materials, and promoting events. The plan resulted in increased traffic into the practices.
AARP secured grant funds to produce television specials on three topics that were of special interest to seniors. BSPR produced each half-hour show for air. The show topics included Social Security, Medicare, and Fraud.
BSPR developed a television commercial for the respite suite. It created visibility for the facility and encouraged people to choose Dirigo Pines when needing a short-term stay away from home.
BSPR works collaboratively with directors at EAAA on producing collateral materials, the newsletter, and organization of media events. EAAA has been serving seniors for more than 40 years. It is critical that the message meets the audience’s needs to ensure an understanding of available services.